Kelowna YouTube Optimization | Video SEO

Engage & Inspire With YouTube Optimization.

Video fuels the digital world and it’s no secret why it also receives better engagement, retention, and action than other visuals. Video is a compelling form of media but with YouTube being the second largest search engine in the world, how will your videos be found among the endless sea of others?

What Is YouTube Optimization?

YouTube optimization is the process of optimizing video performance on YouTube for improved organic visibility, engagement, and actions. This is done on a video, page, and channel level.

When these three components are optimized together, they significantly improve your visibility in organic search, allowing you to connect with your audience seamlessly.

Why Is YouTube Optimization Important?

If your business uses video as part of its content or marketing strategy or if your business already has content on YouTube, then optimization will play a vital role in determining performance objectives.

Simply uploading videos to YouTube will not be enough to ensure your content is found by the right audience at the right time. With over 400 hours of video uploaded to YouTube every minute, unoptimized content can become lost in the void and may never be found by the audience that matters most to your business.

YouTube optimization ensures your content is found where and when it needs to be.

YouTube optimization improves

Subscriber Base

Video Views

User Engagement

Watch Time

Actions Taken

Brand Awareness

Overall SEO


YouTube Optimization and SEO: A Perfect Match

In addition to improved performance within YouTube, optimization here also works to boost your SEO efforts outside of the YouTube platform.

As YouTube and Google search are both Google-owned properties, content on YouTube is heavily integrated into the Google search engine landscape. Optimized video content within YouTube is eligible for featured snippet positions in organic Google search results. Additionally, YouTube content is part of Google’s rich results for the search engine results page (SERP).

Ultimately what this means is your video content on YouTube and your website SEO efforts work together to unify your overall SEO position. These two components send strong signals to Google regarding your expertise and authority. Improved performance on YouTube will help Google to recognize your brand and content as valuable to users.

This, coupled with your website SEO, will create a powerful and unified approach to your overall search engine optimization efforts and strategically position your business for optimal growth.

A Breakdown of Our YouTube Services

Audit & Research

  • Channel-Wide Audit
  • Keyword Research
  • Market & Industry Research
  • Competitive Analysis
  • Trends & Insights

Content Improvements

  • Keyword Mapping
  • Content Strategy
  • Eliminate Competitor Content Gaps
  • Distribution & Syndication Strategy

On-Page Factors

  • Title Optimization
  • Description Optimization
  • Thumbnail Optimization
  • Hashtag Optimization
  • Video Optimization
  • Linking Optimization
  • Conversion Optimization
  • Accessibility Optimization

Analytics & Monitoring

  • YouTube Studio Optimization
  • Brand Mentions
  • Watch Time Analytics
  • Conversion Analytics
  • Content Performance
  • Search Visibility
  • Share-of-Voice
  • Engagement Analytics
  • Goal Tracking & Completions
  • Reputation Management
  • New Opportunities & Insights


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We have simply one goal:

Helping you reach yours.